Public Health Campaign Cut Consumption of Sugary Drinks

Public Well being Marketing campaign Minimize Consumption of Sugary Drinks

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THURSDAY, Nov. 17, 2016 (HealthDay Information) -- A public well being marketing campaign to scale back sugary drink consumption led to a big drop in gross sales of the drinks in a Maryland county, a brand new report says.

Sodas and different drinks with added sugars are a number one supply of empty energy amongst People, and excessive sugar consumption is related to weight problems and elevated danger of coronary heart illness.

In 2012, the Horizon Basis and several other group companions launched a program of public schooling and coverage measures to get folks in Howard County to chop again on sugary sodas, sports activities drinks, vitality drinks, fruit drinks and flavored water/teas.

The coverage measures included lowering availability of sugary drinks in faculties and baby care facilities and making more healthy drinks and meals extra extensively out there on native authorities property.

Between 2012 and 2015, gross sales of sugar-sweetened soda within the county fell almost 20 % by quantity, whereas gross sales of fruit-flavored drinks with added sugars fell about 15 %.

The research was introduced this week on the American Coronary heart Affiliation's annual assembly, in New Orleans.

The findings present " public well being marketing campaign combining community-wide schooling, coverage adjustments and culture-shifting efforts can considerably cut back sugary drink gross sales," mentioned Marlene Schwartz. She's director of the Rudd Middle for Meals Coverage and Weight problems on the College of Connecticut.

"By way of complementary methods from advocating for adjustments to baby care diet requirements to creating TV advertisements, 'Howard County Unsweetened' made a concerted effort to encourage households to modify their drinks," she mentioned in an AHA information launch.

-- Robert Preidt

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SOURCE: American Coronary heart Affiliation, information launch, Nov. 13, 2016